This post is from the New York Times' blog You're the Boss. The entry is a down-to-earth take on one woman's experience of starting and operating a small western-themed clothing and accessories store selling high-end lines. Although the shop owner's intentions seemed perfect and her market research looked promising, the economy and the reality of what people were spending their money on prevented her from achieving success in the marketplace.
Blog Post: http://boss.blogs.nytimes.com/2011/03/08/the-dark-side-of-opening-a-store/?ref=business
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